Article by Michele Gasparoli

Praim looks at 2015 with renowned confidence on developing both Italian and international markets

After a good 2014, Praim looks at 2015 with renowned confidence on developing both Italian and international markets 

Boosted by a double-digit growth over the previous year, the year 2015 begins with the introduction of new products and a stronger international commitment 

Trento, March 30th, 2015 – Praim, a global manufacturer of Thin & Zero Client solutions, confirms its growth, with an increase of 15% over the previous year. In a complex scenario, with companies facing continuous technological challenges and low budget availability, Praim has been able to keep a positive trend, thanks to its strong expertise and deep knowledge of the IT industry, in addition to a wide diversified portfolio.

Praim has furthered its commitment in Research & Development focused on advanced technological solutions which can better support companies. In this respect, Praim has recently enriched the Thin & Zero Client range with the new Quad Core and all-in-one models, suitable for any application environment, also when utilizing high resolution multimedia contents or applications requiring high-performance endpoints. These new models ensure the lowest energy consumption of the category, optimizing management costs. In 2015 Praim will further expand its offering, introducing new solutions and updates of ThinOX operating system and ThinMan management console.

In addition to this range extension, Praim is boosting its presence on the Italian and international markets. It’s exactly the international one that recorded a strong increase during 2014, and it will be one of the most important driver to support the business development. To this end, Praim is working on reinforcing its staff, introducing new sales resources in London branch office and signing an additional partnership with a new distributor in the UK. At the same time, Praim will launch specific initiatives aimed to support its three offices in Italy, Spain and UK, such as marketing campaigns, attending industry events and training activities. In detail, different training meetings are planned, dealing with issues relevant for resellers and end users, such as webinars and technical courses at Praim headquarters, aiming to give an insight on solutions, reinforce channel partners’ technological and sales know-how and make them reach a more effective and timely approach with customers.

The partners are our strategic allies to reach new market share and increase our product visibility – said Franco Broccardo, President of Praim -. We are proud of 2014 results, generated by our steady commitment in developing solutions that anticipate trends, minimize costs and increase productivity. The same commitment will distinguish our sales and marketing offering, aiming to support resellers and system integrators. We put big trust in the evolution of the next months and we are certain we will achieve good results also in markets still showing some difficulties, such as Italy.

For further information
Praim Marketing Dept
marketing@praim.com

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