Article by Edoardo Bellocchi

Why does your company need Unified Communications tools?

Precision lovers prefer to talk about “Unified Communication and Collaboration”, using the singular, because strictly speaking “communication” and “collaboration” are concepts that include all the different modes. But the most commonly used expression is Unified Communications, in plural. All of these expressions refer to a set of technologies that have the main purpose of facilitating communication and collaboration, both within and outside the company, and which include among other tools such as IP telephony, video messaging, instant messaging, chats, and file sharing platforms such as Dropbox or WeTransfer.

Integrated tools

The more these tools are integrated with each other, and above all be used by any type of device (both fixed and mobile), the more the communication becomes effective and becomes actually a powerful medium to foster innovation and collaboration. It can help to improve the level of interaction between people and even between companies, in the view of an enlarged supply chain. In this sense, the unified communication also enhances both individual and business productivity, allowing people to save time in carrying out their duties and to access information more quickly and flexibly, and it also makes it more fluid and free the interaction of the plurality of subjects outside the company.

Consistent experience

It should also be said that today the use of Unified Communications tools is a compulsory choice, as there are many people who work outside the company, due to the growth and spread of smart working. Today, to be always operative at the highest level, all people working in mobility must be able to reach corporate resources in an unaltered way, with the same experience as those who work from the office. The unified communication takes care of delivering consistent experience wherever you are.

Quantifiable benefits

But the benefits are also of a different kind and can be immediately quantifiable or can be perceived in a less tangible way, but equally advantageous. In the first case, for example, there is the saving of the communication costs of telephony or video conferencing via VoIP and the reduction of travel costs, which has transformed physical meetings into virtual meetings. Unified Communications tools allow to bring all the typical communication modes to the cloud, starting from the three classic tools – messaging, meetings and calls.

Optimized streams

On the other hand, there are benefits that can not be immediately tangible. These are undoubted benefits such as the improved workflow management that is achieved through the use of integrated communication tools, or the increased collaboration among different teams with the use of chat tools, even specialized ones. With regard to this last goal, issue tracking tools such as Jira, or chat which are more directly addressed to work teams such as Slack, are really good tools. Slack, for example, has also the advantage to be able to integrate with various applications, such as GitHub, Google Drive or Trello, to increase platform performance and team productivity.

Virtual work team

But not only: the use of collaborative chat tools also have other advantages, such as reducing significantly the number of emails exchanged in the company or outside, especially with regard to ‘give and take’ emails, which are much more effectively replaced by a chat – surely faster and more immediate. Lastly, collaboration is also promoted by the ability to create virtual work teams in constant contact via chat even if the different participants are in different or distant physical locations.


See the main benefits experienced by RUN S.p.A. in implementing Unified Communications solutions with Praim.

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